Head of Growth Marketing

Responsibilities

• Own the growth marketing function end to end: demand generation, ABM, lifecycle, paid media, and marketing operations. You own the pipeline number that comes out of it, and you are accountable for sourced and influenced pipeline, not for activity.
• Build and lead the team. You'll manage a group of campaign, lifecycle, and ops marketers, hire against the gaps, set the bar for quality, and grow people into bigger roles. Player-coach energy is welcome; passivity is not.
• Set the growth strategy and the annual and quarterly operating plan. You reverse-engineer revenue targets into pipeline math: coverage ratios, conversion rates by stage, channel mix, CAC and payback. You defend that plan with numbers in front of the exec team.
• Own the growth budget. You decide where every dollar goes across paid, syndication, events support, tooling, and vendors, and you can show the return on each line without being asked twice.
• Run the ABM motion at Samba. You define tiering and account selection with sales, orchestrate multi-channel plays against target accounts, and hold the org accountable to the account list rather than to a lead volume vanity metric.
• Own the martech stack and the attribution model: HubSpot, Salesforce, Demandbase, Clay, and whatever you decide belongs in it. You are the person who decides what "sourced" means at Samba and makes the reporting trustworthy enough for the board deck.
• Partner as a peer with Sales leadership. You build the joint pipeline plan with the CRO org, sit in pipeline reviews, run enablement that sellers actually adopt, and take the heat when the number is short instead of routing it to the campaign manager.
• Align the growth calendar with product marketing, content, and events so launches, moments, and campaigns compound instead of colliding. Nothing significant ships without a growth plan attached.
• Make the hard prioritization calls. You understand our industry, buyer, and sales cycle well enough to kill programs that don\'t work, protect the ones that do, and say no to the loudest request in the room with a reason.
• Build the growth org as an AI-native operation. You use Claude/Cowork, AI agents, and generative tools as core infrastructure for audience research, copy, analysis, automation design, and reporting. You set the standard for how your team balances AI speed against human quality.

Requirements

• Have 8 to 12+ years in B2B growth marketing or demand generation, including 3+ years managing a team of four or more, with a track record of owning a pipeline number and hitting it.
• Have built a growth function, not just inherited one. You've designed the operating cadence, hired the team, chosen the stack, and defined how performance gets measured.
• Can do the pipeline math in front of a CRO or CFO without a deck: coverage, stage conversion, velocity, CAC, payback, and what happens to each if you move spend.
• Are hands-on with the stack: HubSpot, Salesforce (including campaign attribution), Demandbase, and Clay. You can pull your own data and audit your team\'s reporting rather than trusting a dashboard you didn\'t build.
• Treat ABM as synonymous with B2B and have demonstrated results from an account-based motion, with named accounts, coordinated plays, and sales alignment you can describe specifically.
• Have run a real budget and can articulate where you cut, where you doubled down, and what you learned from the call that went wrong.
• Are deeply collaborative with sales. You\'ve embedded with sellers, listened to Gong calls, and built enablement that got adopted rather than ignored.
• Have led multi-channel programs at scale: digital ads, content syndication, email nurture, direct mail and gifting, lead magnets, partner marketing, website-triggered plays, and whatever new channel you bring.
• Are AI-native. You use Claude, Cowork, or comparable tools daily, and you have real examples of how AI changed the output of a team you led, not just your own workflow. This is a strong preference.
• Have experience with or strong aptitude for product-led growth (PLG) motions and can think beyond traditional demand gen when the product supports it.

Preferred

• Bonus: experience marketing data, measurement, or adtech products to advertisers, agencies, or publishers.