Head of Growth Marketing

Boston, MA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth and demand-gen across channels for a technical B2B product, working with Sales and Partnerships to build pipeline.

  • Must-have: 7+ years in B2B demand gen with hands‑on organic and paid campaign execution.
  • Standout: Opportunity to lead a small growth team and shape the commercial function.

Job Description

Responsibilities

  • Own growth strategy across channels: content, events, paid, outbound, partnerships.
  • Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
  • Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
  • Partner tightly with Sales on funnel targets, SLAs and feedback loops.
  • Identify, negotiate and manage strategic partnerships and integrations.
  • Own website, collateral, case studies and thought leadership calendar.
  • Track key funnel metrics and run experiments to improve conversion and CAC.
  • Over time, hire and manage a small growth/marketing team and agencies.

Requirements

  • Strong B2B growth / demand gen experience for technical or enterprise products.
  • 7+ years of relevant marketing experience, senior enough to own marketing as a function but still hands-on.
  • Proven track record in demand generation and growth marketing, with strong pipeline impact.
  • Hands-on campaign execution across both organic and paid channels, with the ability to test, learn, and scale what works.
  • Hands‑on with CRM and marketing automation tools; comfortable with attribution.
  • Ability to write strong copy and produce simple creative assets, design-aware and resourceful.
  • Analytical and experimental mindset: test-and-learn, data-driven, adaptable.
  • Collaborative and commercially minded, comfortable cross-collaborating with SDRs, Sales, and Leadership.
  • Background in B2B SaaS, AI, or life sciences is essential.

Preferred

  • Experience with partner/ecosystem strategies is a big plus.

Benefits

  • We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity), plus the flexibility and tools you need to do your best work.
  • You’ll have significant influence on how the commercial function is built and will join a small, highly motivated team at a pivotal moment in our growth.
  • Celebrating diversity - we are proud to be an equal opportunity employer and strive to ensure a balanced and fair approach to all aspects of employment.
Reach Industries logo

Reach Industries

At Reach Industries, we are an early stage start-up with a mission to augment scientists and make labs more efficient, so they can better and faster tackle world challenges.Our intelligent platform, LumiTM, leverages Computer vision, Voice and Machine Learning to capture and analyse operational data. It works as a true assistant across all stages of Life Sciences Development, from Research to Production environments.LumiTM starts by automating the capture of data associated with experiments, observations and material usage, and can do so much more. LumiTM saves valuable time, so that scientists can focus on the science and more important matters and increase reproducibility.

Founded in 2020
Bristol, England, GBR
21 employees (2 in marketing)

Traffic Signals

Monthly Visitors
40
Traffic Source Mix
Search
30.3%
Direct
28.7%
Referral
36.5%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)