Head of Growth Marketing at Otter | Los Angeles, CA | $170K/yr – $200K/yr

Head of Growth Marketing

Los Angeles, CA (On-site)

$170K/yr – $200K/yrSenior Level10+ years expFull time

Posted 3 months ago

Own and optimize Otter’s paid growth engine across major channels while shaping the long term acquisition roadmap.

Growth ownership: full-funnel acquisition with a quantitative experimentation plan across Meta, Google, and emerging platforms.
Cross functional alignment: partner with Product, Growth, Brand, and Sales to drive cross functional acceleration.
Analytics and attribution: forecast, spend pacing, reporting, and leading indicators to inform leadership decisions.

Responsibilities\n

Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
Develop a quantitative experimentation roadmap (A/B tests, landing page optimization, ad creative, audience segmentation).
Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.