Responsibilities

• Own the end-to-end growth engine across North America
• Lead performance marketing across paid media, SEO, digital acquisition, and conversion optimization
• Oversee direct-to-consumer (DTC) marketing and ecommerce growth
• Partner with the Amazon channel owner to scale marketplace performance
• Develop lifecycle marketing programs that drive subscription activation, engagement, and retention
• Build data-driven marketing funnels that connect acquisition to long-term customer value
• Lead product marketing for both Golf and Diamond product lines
• Translate product innovation into compelling customer value propositions
• Develop clear product positioning, messaging, and launch strategies
• Drive coordinated hardware + software launches across channels

Requirements

• 10+ years of progressive marketing leadership experience
• Experience leading marketing in technology, sports technology, consumer electronics, or SaaS-enabled hardware businesses
• Proven track record of building scalable growth engines across digital and ecommerce channels
• Strong experience launching new products and managing complex go-to-market programs
• Experience building marketing organizations in fast-growing or ambiguous environments