Head of Growth Marketing and Lifecycle (NYC or Berlin)

New York City, NY (Hybrid)

$200K/yr – $260K/yrSenior LevelFull time

Posted 3 weeks ago

Job Summary

Own and optimize the AI-augmented growth engine and revenue pipeline while building and leading a high-performance marketing team across full-funnel initiatives.

  • Own pipeline and SAOs through a scalable demand engine
  • Lead and grow a high-performance growth team
  • Collaborate cross-functionally to align GTM with product and sales

Job Description

Responsibilities

  • Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack tosupercharge efficiency, velocity, and ROI.
  • Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization.
  • Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.
  • Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
  • Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
  • Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

Requirements

  • Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
  • Proven track record owning pipeline or revenue outcomes, not just lead generation
  • Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
  • Hands-on AI fluency and experience in successfully embedding AI- tools and agents into marketing workflows for faster decisions and improved scalability
  • Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
  • Experience managing multi-million marketing budgets
  • Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders
  • Leadership experience building and scaling high-performing growth teams
  • A builder mentality with high agency and strong execution instincts
  • Curiosity about buyer behavior and a strong instinct for what improves conversion

Preferred

  • —

Benefits

  • Competitive pay and equity: Competitive salary plus a pre-IPO equity package so you share in the company's growth.
  • Vacation: 30 vacation days a year, plus public holidays.
  • Health care: Comprehensive medical, dental, vision, and life and disability insurance. Additional perks include One Medical, telehealth services, and a healthcare advocacy team for you and your dependents.
  • Pre-tax saving accounts: Access to create and contribute to a Commuter Benefit account, Dependent Care FSA, Health Care FSA, and HSA
  • Parental leave: 100% paid parental leave. 12 weeks for the birthing parent, 6 weeks for the non-birthing parent.
  • Hybrid and flexible work: Spend 2 days a week with the team in our NYC office, Tuesdays and Thursdays.
  • Sponsored lunch: Lunch is on us in the office every Tuesday and Thursday.
  • Work-from-home stipend: A one-time $1,000 stipend to set up your home workspace.
  • Learning and development: Grow your skills with a €2,000 annual development budget and dedicated time for learning.
  • Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness platform for planning, advising, and support.
Leapsome logo

Leapsome

3.8 Glassdoor

Leapsome is the AI-powered people platform for HR excellence and high-performing teams. It automates, connects, and simplifies all HR processes across the entire employee lifecycle, from onboarding and performance management to employee engagement and development.CEOs, managers, and HR teams at more than 1,600 forward-thinking companies trust Leapsome to elevate their people strategy with intelligent insights for better people decisions, AI capabilities to future-proof their HR toolkit, and built-in best practices for developing, engaging, and retaining top talent.Leapsome was founded in 2016 by Kajetan Armansperg and Jenny Podewils.💬 Join our Slack community with hundreds of other HR & People Ops pros: https://hubs.li/Q02_B0Gc0📧 Get the newsletter with the best HR & People Ops resources https://hubs.li/Q02_B0Nw0

Founded in 2016
New York, New York, USA
144 employees (16 in marketing)
63% recommend to a friend

Salaries

Posted range

$200K/yr – $260K/yr

Taken straight from the job posting.

The middle of this range ($230K) is 21% above the median base salary for Head of Growth Marketing roles in the United States ($190K).

Head of Growth Marketing median pay in the United States

$190K/yr

Most pay falls between $165K and $224K. Based on 27 salaries.

See all Leapsome salaries

Funding

Total Funding
$60M
Last Raise
$60M
Series A, 4 years ago

Funding History

  • Mar 2022
    Series A • $60M
  • Jun 2021
    Non Equity Assistance

Traffic Signals

Monthly Visitors
463M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
13.8%
Direct
62.3%
Referral
12.3%
Social
11.2%
Paid
0.5%

Headcount Trend

Current headcount: ~142

News about Leapsome

Leapsome logo

Head of Growth Marketing and Lifecycle (NYC or Berlin)

Leapsome · New York City, NY · Hybrid