Head of Growth Marketing and Lifecycle (NYC or Berlin)

New York City, NY (Hybrid)

$180K/yr – $200K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the AI driven growth engine and full-funnel growthAcross paid, organic, and lifecycle programs to deliver SAOs and pipeline. Build market-focused GTM for SMB and Mid-Market, and orchestrate lifecycle plans that drive upsell and platform adoption.

  • Growth Engine ownership: design automated growth loops across the stack for faster decisions and better ROI
  • GTM & lifecycle leadership: target SMB/Mid-Market with measurable revenue impact and lifecycle winbacks
  • Cross-functional collaboration: align with Sales, Product, and CS to execute roadmap-aligned initiatives

Job Description

Responsibilities

  • Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI
  • Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization
  • Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space
  • Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption
  • Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities
  • Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement

Requirements

  • Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
  • Proven track record owning pipeline or revenue outcomes, not just lead generation
  • Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
  • Hands-on AI fluency and experience in successfully embedding AI- tools and agents into marketing workflows for faster decisions and improved scalability
  • Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
  • Experience managing multi-million marketing budgets
  • Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders
  • Leadership experience building and scaling high-performing growth teams
  • A builder mentality with high agency and strong execution instincts
  • Curiosity about buyer behavior and a strong instinct for what improves conversion

Preferred

Benefits

  • Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
  • Teammates: Join a diverse and international team of talented, smart, and kind people
  • Feedback and recognition: We value feedback exchange and celebrating successes — big and small
  • Hybrid model: Enjoy our hybrid model by working from home or in our office (2 days per week) with a comfortable work-from-home budget
  • Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
  • Vacation: Take 30 vacation days every year, plus public holidays
  • Parental leave: Up to 6 weeks of 100% paid parental leave and an additional 6 weeks of paid leave for the birthing parent
  • Competitive package: Competitive salary, benefits, and a pre-IPO equity package
  • Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness tool for your financial planning, advising, and support
  • Health care: Robust medical, dental, vision, and life and disability insurance plans. Additional perks include One Medical, telehealth services, and access for employees and dependents to a healthcare advocacy team.
Insight Partners for Enterprise logo

Insight Partners for Enterprise

We’ve spent three decades finding, funding & scaling the best software companies in the world. Let our software ecosystem be your advantage. Insight Partners for Enterprise helps G2000 companies navigate technology shifts, tap into new opportunities, and scale efficiently. In turn, our partners provide us with direct visibility into real-world industry challenges and priorities.We drive impact through initiatives like our CIO Council and Cyber, Data & AI Expert Communities — connecting executives with the right expertise, technology, and networks to accelerate growth.

Founded in 1995
New York, New York, USA
3 employees

Traffic Signals

Monthly Visitors
138.8K
Traffic Source Mix
Search
58%
Direct
25.2%
Referral
4.7%
Social
6.1%

Headcount Trend

Current headcount: ~3

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Series A, 2 years ago

Funding History

  • Oct 2024
    Series A • $2.5M