Responsibilities

• Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
• Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
• Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
• Develop a quantitative experimentation roadmap (A/B tests, landing page optimization, ad creative, audience segmentation).
• Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
• Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
• Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
• Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
• Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.

Requirements

• 10+ years in performance or growth marketing with direct ownership of a $M+ annual ad spend.
• Operator experience in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods or multi-market consumer tech).
• Deep expertise in Meta Ads and Google Ads, with a track record of scaling CAC-positive programs.
• Strong mathematical and analytical capability — comfortable in SQL, Excel, Looker, and funnel analytics.
• Proven ability to design full-funnel strategies and systematically improve every conversion point.
• Demonstrated ability to work in a high-growth, high-ambiguity environment with fast iteration cycles.
• Exceptional communication skills, with the ability to influence and present to senior stakeholders.

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year