Responsibilities

• Define and own the growth strategy across all channels to meet pipeline and revenue targets
• Partner closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment on ICP, messaging, and pipeline goals
• Build, mentor, and grow a team of campaign managers and channel managers
• Present pipeline performance, forecasts, and strategic recommendations to executive leadership
• Own MQL, SQL, pipeline, and CAC targets — report on performance weekly, monthly, and quarterly
• Build and maintain dashboards that provide full-funnel visibility from impression to closed-won
• Apply a rigorous test-and-learn methodology across campaigns, audiences, and creative
• Partner with RevOps to ensure accurate attribution modeling and lead flow processes
• Own the demand generation budget, optimizing spend across channels
• Evaluate, negotiate, and manage relationships with agencies, media partners, and MarTech vendors

Requirements

• 10+ years of B2B marketing experience, with 5+ years in demand generation leadership role
• Proven track record of building and scaling pipeline generation programs at a high-growth SaaS or technology company
• Experience managing small, high-impact teams
• Deep expertise in ABM, paid media, email marketing, and integrated campaign execution
• Experience marketing to enterprise and/or mid-market buyers
• Must be available to work East coast hours & be authorized to work in the U.S.

Preferred

• Nice to Have: Experience in healthcare technology, health IT, or adjacent related industries.

Benefits

• Health Insurance : individual policy, employer/employee shared cost
• Teladoc : included in health insurance
• Flexible Spending Accounts : employee paid
• Disability Insurance : Short Term Disability-employer paid; Long Term Disability-employee paid
• Life Insurance : $50,000 employer paid, additional employee paid
• Accident Care : employee paid
• Critical Care : employee paid
• Dental Insurance : employee paid
• Vision Insurance : employee paid
• Legal & ID Shield : employee paid