Head of Growth Ecommerce Fashion Brand

Norristown, PA (Hybrid)

$130K/yr – $180K/yrSenior Level8+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive ecommerce revenue growth across DTC and Amazon while leading an omnichannel growth program to improve traffic, conversion, and retention across paid media, content, and lifecycle marketing.

Own paid media performance, budget allocation, and optimization decisions
Lead creative testing and cross-channel growth initiatives with a focus on CRO and lifecycle marketing

Job Description

Responsibilities

Own and drive ecommerce revenue growth across DTC and Amazon channels
Develop and execute a comprehensive omnichannel growth strategy aligned with company objectives
Identify high-impact opportunities to improve traffic, conversion, customer acquisition, retention, and profitability
Establish growth priorities and ensure consistent execution against revenue targets
Drive measurable year-over-year revenue growth
Improve Shopify site conversion rate through testing, merchandising, UX improvements, landing page optimization, PDP optimization, and storytelling
Develop creative testing frameworks to improve Meta/Instagram and Google advertising performance
Partner with creative teams to continuously improve ad creative performance and conversion
Oversee UGC strategy and creator content systems that fuel paid and organic growth
Improve onsite merchandising, product discovery, and customer journey performance

Requirements

8–12+ years of experience in growth, ecommerce, or performance marketing roles
5+ years leading teams in a DTC or ecommerce environment
Proven track record scaling a $5M–$20M+ ecommerce brand
Experience in fashion, apparel, beauty, accessories, or lifestyle brands strongly preferred
Strong experience with: Meta Ads
Google Ads
Ecommerce growth strategy
Conversion rate optimization (CRO)
Shopify or comparable ecommerce platforms
Email and SMS marketing