Head of Growth & Digital Marketing at Revel Bikes | Golden, CO | $80K/yr – $90K/yr

Revel Bikes

Head of Growth & Digital Marketing

Golden, CO (On-site)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and accelerate Revel s growth engine by owning multi-channel marketing strategy, audience expansion, and lifecycle optimization with a focus on revenue, CAC, and retention across global markets.

Channel ownership: align paid, email, SMS, social, and site merchandising to drive measurable growth.
Lifecycle and personalization: optimize journeys in Shopify/Klaviyo to increase engagement and repeat purchases.
International and launch readiness: plan around seasonality, inventory, and launches to scale globally.

Job Description

Responsibilities\n

Own Revel's day-to-day growth marketing strategy.
Identify opportunities to increase revenue, customer acquisition, retention, conversion rates, and overall marketing effectiveness.
Work directly with leadership to prioritize initiatives and drive measurable business growth.
Own Revel's customer communication strategy across all major digital channels.
You'll oversee and coordinate communication across: Email marketing; SMS marketing; Social media; Paid advertising; Website promotions; Product launches; Customer retention campaigns.
You'll also own Revel's marketing and content calendar, ensuring content is strategically deployed across channels and aligned with business objectives.
When a new bike launches, a major review goes live, a media feature is published, or new content becomes available, you'll identify opportunities to extend its reach and convert attention into sales.
Examples include: Follow-up email campaigns; SMS campaigns; Retargeting initiatives; Paid advertising; Customer segmentation; Website merchandising; International targeting strategies; Content repurposing; Performance analysis and optimization.
Manage and improve Meta advertising efforts.
Develop strategies for audience expansion, customer acquisition, and efficient growth.

Monitor performance metrics including: ROAS; CAC; Conversion rates; Revenue contribution; Customer acquisition efficiency.
Work with outside specialists when appropriate while maintaining ownership of overall strategy and performance.
Own Revel's customer marketing strategy.
Work closely with our Shopify and Klaviyo specialists to improve: Customer journeys; Automated flows; Segmentation; Retention programs; Lifecycle marketing.
Your goal is to increase customer engagement, repeat purchases, and revenue generated through owned marketing channels.
Help improve website conversion rates and overall customer experience.
Analyze customer behavior and ecommerce performance to identify opportunities for improvement.
Work closely with internal and external resources to improve: Merchandising; Landing pages; Promotions; Product presentation; Conversion rates; Customer experience.
Revel sells bikes globally and operates teams in both North America and Asia. You'll help identify growth opportunities across international markets while considering seasonality, customer behavior, inventory availability, logistics, and regional differences.
Maintain marketing and ecommerce reporting; Track key performance indicators across channels and provide recommendations based on data; You'll also be expected to stay at the forefront of ecommerce, AI tools, automation platforms, and emerging marketing technologies.