Florence Healthcare - US

Head of Growth Content

Atlanta, GA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

A senior B2B SaaS content leadership role focusing on building a scalable, revenue-driven content program. The role covers strategy, hands-on creation, website ownership, editorial processes, and collaboration with Demand Gen to optimize engagement and pipeline. Key requirements include 4-6 years in B2B SaaS content leadership and experience with strategy plus execution.

Job Description

Responsibilities

  • Full-Funnel Content Strategy
  • Develop and execute a content roadmap aligned to GTM priorities
  • Translate positioning and messaging into practical buyer-ready assets
  • Balance brand integrity with demand velocity
  • Revenue-Oriented Content Production
  • This is a hands-on writing and production role! Create and scale content across: Top Funnel Thought leadership articles Industry POV SEO-driven blog content Reports and research Mid Funnel Playbooks and guides Checklists and frameworks Case studies and customer stories Comparison sheets Solution briefs Bottom Funnel Sales enablement assets One-pagers Battlecards Email sequences Personalized ABM content blocks
  • Website Ownership
  • Own website content strategy and information architecture
  • Partner with external UX/dev agency for implementation

Requirements

  • 4-6 years in B2B SaaS content leadership
  • Experience in growth-stage or scaling environments
  • Strong commercial mindset (pipeline-focused, not vanity metrics)
  • Ability to operate with both strategy and hands-on execution
  • SEO and AEO insights applied to content strategy and optimization
  • Comfort managing external agencies and contractors
  • Ability to simplify complex products into buyer-ready language
  • Experience working closely with PMM and Demand Gen

Preferred

  • Experience in regulated industries or complex enterprise SaaS
  • Experience owning website strategy

Benefits

  • What’s in it for you? Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.