Responsibilities

• Full funnel ownership
• Developing and marketing programs that build the brand and generate inbound
• Pitching our story to trade press, podcasts, and industry publications to earn coverage and credibility
• Taking the content our team already produces and distributing it in ways that actually convert
• Owning our organic presence — developing an SEO strategy that makes sure founders find us when they're searching for a Faire or Klaviyo growth partner, and turning our DTX™ framework into content that ranks
• Tracking what's working, cutting what isn't, and reporting the metrics that matter
• You’ll wake up every day focused on getting middleman's name out there and filling the pipeline
• You’ll work directly with the founder and have real ownership over outcomes from day one.

Nice To Have

• Program or offer marketing for a service business - you’ve built the go-to-market, not just the content
• Attracting a pipeline of qualified clients
• PR and earned media - pitching founders and brands to trade press and podcasts without paying for placement
• Funnel and conversion marketing - landing pages, nurture sequences, lead magnets
• Agency growth marketing - you understand how service businesses get clients