Responsibilities

• OWN THE MARKETING AND PROMOTION CALENDAR
• • Build and maintain the annual promotional calendar across launches, sales, seasonal moments, and product drops
• • Make sure every channel and partner is executing against the calendar
• • Coordinate creative, offer, landing page, and inventory readiness ahead of each campaign
• • Run the weekly marketing sync and maintain a single source of truth for what is live, what is next, and what shipped'
• MANAGE AGENCIES AND VENDORS
• • Serve as the day-to-day point of contact for our paid media agency across Meta and Google
• • Manage email and SMS partners across calendar planning, segmentation, flows, and performance reviews
• • Coordinate creative contractors and UGC creators to keep the ad account fed with fresh assets
• • Set expectations, review work, push back when needed, and escalate to the founder only when it matters

Requirements

• • 3–6 years of experience in DTC or ecommerce marketing
• • At least 2 years managing paid media agencies or buying media directly
• • Working knowledge of Meta Ads and Google Ads
• • Ability to read an ad account, spot waste, and have a real conversation with a media buyer about structure, creative, and bidding
• • Hands-on experience launching or scaling at least one channel yourself, such as TikTok Shop, affiliate, or another growth platform, with results you can speak to
• • Experience managing a promotional or marketing calendar across multiple channels and partners
• • Comfortable with Shopify, Klaviyo or a similar ESP/SMS platform, and basic analytics tools such as GA4 and attribution platforms
• • Strong project management instincts. You keep things on schedule and nothing falls through the cracks.
• • Clear communicator who can summarize a messy week into a five-line update

Preferred

• • Experience with TikTok Shop, including affiliate creator programs and Shop ads
• • Exposure to emerging and secondary channels such as YouTube, Pinterest, Reddit, AppLovin, Snap, and CTV/OTT
• • Basic understanding of influencer marketing, including seeding, gifting, whitelisting, and paid creator deals
• • Hands-on experience running an affiliate program through Impact or a similar platform
• • Experience with card-linked and cashback offer programs such as Amex Offers, Rakuten, Capital One Shopping, or similar programs
• • Prior experience as the first marketing hire at a founder-led brand

Benefits

• Benefits: Included