Responsibilities

• Own the B2C growth number: new habitual daily active users and their conversion to paid
• Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget
• Expand the channel map. We are concentrated around 4-5 key channels and, once they are humming, we need to show up where our ICPs are.
• Build our search position. SEO, SEM, and AEO matter more every month as we launch products into contested categories.
• Own web conversion: landing pages, experimentation, ICP-specific pages, localization
• Own the app stores: iOS, Android, and Windows listings, from metadata and custom product pages to featuring moments.
• Own the affiliate program: a few thousand affiliates today, lightly tended, with real room to grow
• Build and lead the growth team: channel owners, analysts, content creators and partners.
• Direct the growth engines: media mix modeling, geo incrementality, a payback model, and an agentic reporting stack built on Claude.
• Allocate internationally: over half our users are outside the US, and you own the central levers, geo-level budget, localization priorities, and market playbooks

Requirements

• You have operated somewhere the ambition was measured weekly, not monthly, or you have been the person dragging a slower company to that clock speed and can show how that worked
• You stress about a month that grows well but below goal, or where headline metrics look good but clouds are forming, and you say so before anyone asks
• You reason about scaling from first principles rather than porting playbooks
• You are fluent in payback, LTV, and incrementality mechanics, and you know when the data is not yet trustworthy
• You are an AI-native operator and can build and improve our “marketing-OS”.
• You make kill decisions without sentiment. We would rather not do a thing than do it at 70%
• You have hired well, grown people into bigger jobs, and moved fast when someone was not working out. You know what great looks like at every layer of a growth org