Head of Growth

New York, USA (Hybrid)

$180K/yr – $250K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth across paid, organic, and website with a $10–20M budget, building an in-house team and cross-functional alignment to accelerate pipeline and CAC optimization.

  • Must-have: 10+ years in growth/performance marketing with hands-on paid/SEO and leadership experience
  • Standout: Proven budget ownership, hiring a team, and delivering measurable pipeline impact
  • Standout: Cross-functional alignment with Product/Design/Revenue to optimize positioning and messaging

Job Description

Responsibilities

  • Drive strategy and execution across paid marketing, AEO, SEO, outbound, and the marketing website.
  • Manage a budget in the $10–20M range as the company scales, with full accountability for pipeline contribution and CAC efficiency.
  • Obsess over the metrics that drive our funnel, and own the analysis to continually improve results
  • Maintain agency partnerships while building in-house expertise to reduce dependency.
  • Inherit and develop a team of growth-focused marketers and operators to build the muscle further.
  • Set a high bar for craft — mentor ICs, establish clear performance frameworks, and build a culture of speed, rigor, and accountability.
  • Partner cross-functionally with Product, Design, and Revenue to ensure the marketing website and campaign messaging stay aligned with positioning.
  • Roll up your sleeves on paid campaign architecture, audience segmentation, and bid strategy — this is not a purely strategic role.
  • Own the marketing website as a growth lever: conversion rate optimization, landing page testing, and messaging iteration.
  • Drive AEO and SEO investment and strategy, building durable organic channels alongside performance channels.

Requirements

  • Experience: 10+ years in growth or performance marketing, with roots as an individual contributor in paid or SEO before stepping into leadership. You've built and managed teams, but you haven't lost the ability to do the work yourself.
  • B2B depth: Meaningful experience driving pipeline and revenue in a B2B SaaS or technology context — you understand sales cycles, ICP targeting, and how marketing maps to revenue.
  • Paid expertise: You can architect and manage paid search and social campaigns yourself. Meta experience, particularly from a B2C context, is a meaningful plus.
  • Budget ownership: You've managed significant performance marketing budgets and have strong intuitions about where to allocate, when to scale, and when to pull back.
  • Builder's mindset: You've worked in high-growth, resource-constrained environments and are energized — not frustrated — by the ambiguity that comes with them.
  • Obsessed with Winning: You’re ready to leave it all out on the field to elevate Air and build a world-class growth engine.

Benefits

  • Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
  • Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
  • Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
  • Competitive Compensation: The compensation range for this role is USD $180,000-$250,000 + equity, commensurate with experience.
Air logo

Air

3.9 Glassdoor

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

Founded in 2017
New York, New York, USA
236 employees (15 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
477.6K
Monthly Google Ads Budget
$29K
Traffic Source Mix
Search
21.6%
Direct
69.7%
Referral
6.9%
Social
1.1%
Paid
0.6%

Headcount Trend

Current headcount: ~236

Marketing Team

Marketing Team Size
10 (4% of company)
Median Career Experience
13 years
Median Tenure
0.7 years

Funding

Total Funding
$63M
Last Raise
$12M
Series A, 5 years ago

Funding History

  • Sep 2020
    Series A • $12M
  • Feb 2019
    Seed • $4.5M
  • Nov 2017
    Pre Seed • $1.5M

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