Head of Go-To-Market at Foundry | Boston, MA | $200K/yr – $225K/yr

Foundry

Head of Go-To-Market

Boston, MA (On-site)

$200K/yr – $225K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own enterprise revenue enablement by shaping GTM content, onboarding, and VOC-informed storytelling for complex deals.

GTM Content: define taxonomy, governance and accessible content library for sales, CS, and marketing.
Onboarding & Training: structured programs for Sales and Customer Success to speed ramp and consistency.
Voice-of-Customer & Storytelling: structured VOC loops to inform positioning, proof points, and win-ready materials.

Job Description

Responsibilities

Lead enterprise client strategy and complex deal support to increase win rates and differentiation.
Design and operationalize GTM feedback loops between customers, Sales, CS, Marketing, and Product.
Define the architecture and governance of the GTM content library.
Develop and deploy structured onboarding and continuous training programs for Sales and Customer Success.
Establish standards for integrated proposal creation and presentation excellence.
Identify market trends and research insights to inform sales positioning and storytelling.
Drive AI enablement initiatives for sales efficiency and effectiveness.
Measure and report on GTM effectiveness metrics including ramp time, win rates, and content utilization.
This is an in person role so a willingness and ability to be present in a Boston Metro or San Francisco based hub is a requirement.
Lead and develop a team of Client Strategists supporting complex and custom revenue opportunities.

Requirements

Bachelor’s Degree in Business, Marketing, Communications, or related field required. MBA or advanced degree preferred, or equivalent executive-level experience
8+ years of experience in B2B revenue organizations
Significant experience in enterprise sales environments
Proven track record building and scaling sales enablement or revenue strategy functions
Experience leading cross-functional initiatives in growth-oriented or private equity-backed environments preferred
Demonstrated impact on win rate improvement, sales ramp acceleration, and revenue effectiveness
Experience working closely with Product and Marketing teams to align positioning and messaging
Proficiency with CRM systems (e.g., Salesforce or equivalent)
Experience with sales enablement platforms and content management systems
Strong command of Microsoft Office Suite, presentation tools, and collaboration platforms (e.g., Microsoft Teams, Office 365)
Familiarity with AI tools for sales productivity and enablement
Comfort analyzing dashboards and performance metrics

Preferred

MBA or advanced degree preferred, or equivalent executive-level experience
Experience leading cross-functional initiatives in growth-oriented or private equity-backed environments preferred
Experience working closely with Product and Marketing teams to align positioning and messaging

Foundry

3.1 Glassdoor

Foundry is at the intersection of media and martech.Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market.We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.We are Foundry.

Founded in 1964

New York, New York, USA

939 employees (201 in marketing)

foundryco.com

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