Responsibilities

• Set NAM field marketing strategy end-to-end: build and own the integrated/ABM campaign roadmap, own event strategy and portfolio decisions, and own the SDR partnership model that drives pipeline handoff and forecasting.
• Sits on the core NAM leadership team as the senior voice of marketing in the region, with a team reporting in that includes at least one manager-level report, and direct ownership of the regional marketing budget.
• Represents field marketing in cross-functional planning with Sales, RevOps, and global marketing leadership, and shapes how the NAM playbook feeds into Perk's broader global field marketing strategy — a two-way input, not a downstream execution arm.
• Owns the NAM demand-gen KPI set including pipeline targets, Sourced CP1M, channel level targets and marketing sourced + influenced pipeline.
• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI

Requirements

• 10+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
• Strategic thinker with the ability to translate vision into actionable plans.
• “Roll your sleeves up” type work ethic - not afraid to lean in and execute
• One team mindset - collaborating with global teams, while partnering closely with regional teams
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Strong ownership and accountability mindset.

Benefits

• Receive competitive compensation and equity ownership in Perk.
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays.
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan.
• Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date.
• Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans.
• Plan for your future with our 401(k) plan with company matching contributions
• Care for your furry friends through partner discounts on pet insurance.
• Join our unforgettable Perk events, including our spectacular annual summer party.
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
• Focus on your family with 12-16 weeks’ paid parental leave.