Responsibilities

• Lead North America Field Marketing Strategy & Execution: Develop and execute regional field marketing strategies and localized market activation plans that align with corporate growth objectives, adapt global campaigns to local market needs, and maximize commercial impact across the BioPharma, Diagnostics, Academic and Government Research markets.
• Drive Pipeline Growth and Commercial Performance: Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns, Account-Based Marketing (ABM) initiatives, events, and targeted customer engagement programs to increase the visibility to target customers that generate qualified opportunities, accelerate opportunities, and support revenue growth.
• Partner with Commercial Leadership to Accelerate Growth: Serve as the primary marketing partner to our Vice President Sales Americas and our Regional Sales Team Leaders, translating business priorities into actionable marketing plans, providing sales enablement support, and ensuring strong alignment between marketing investments and commercial objectives.
• Deliver Exceptional Customer and Market Engagement: Lead the execution of regional events, workshops, seminars, trade shows, customer programs, and omnichannel engagement activities while building relationships with Key External Experts (KEEs), strategic partners, and influencers to strengthen market presence and customer advocacy.
• Provide Market Intelligence and Voice of Customer Insights: Gather and communicate customer feedback, competitive intelligence, market trends, pricing changes, and regional business insights to Product Management, Global Commercial and Strategic Marketing, and Commercial Leadership to inform strategy, product positioning, and future growth opportunities.
• Manage Marketing Operations, Budget, and Performance: Oversee regional marketing planning, budget management, lead management processes, SFDC utilization, and marketing performance measurement, ensuring efficient resource allocation and clear visibility into ROI, pipeline contribution, and business impact.
• Support the Full Customer Lifecycle: Develop and implement programs that drive customer acquisition, adoption, retention, expansion, and advocacy, creating a seamless customer journey across digital, virtual, and in-person engagement channels.
• Build and Develop a High-Performing Field Marketing Organization: Lead, mentor, and develop a team of Field Marketing Managers, fostering a culture of accountability, innovation, collaboration, and continuous improvement while strengthening organizational capability through coaching, talent development, and succession planning.