Responsibilities

• Own Enterprise Pipeline Strategy
• Partner closely with Sales leadership (CRO, VPs, RVPs) to define enterprise pipeline goals, target accounts, and growth priorities
• Co-create and execute pipeline generation strategies across net-new, expansion, and strategic accounts
• Align marketing programs to sales motions, territories, and quotas—ensuring tight execution and shared accountability
• Lead Field & Account-Based Marketing
• Own field marketing end-to-end, including regional programs, events, executive dinners, and sales-led activations
• Build scalable ABM and account-centric programs for top enterprise accounts
• Ensure field programs are measurable, repeatable, and tightly integrated with sales follow-up
• Develop and Run Enterprise Campaigns
• Design and lead integrated enterprise campaign strategies that span digital, field, content, partnerships, and sales activation
• Translate product value and customer stories into compelling narratives for executive and technical buyers
• Ensure campaigns drive clear outcomes: pipeline, revenue influence, and deal acceleration
• Operate as a GM
• Own the enterprise marketing plan, budget, and performance against pipeline and revenue targets
• Balance short-term pipeline needs with long-term brand and category building
• Use data to prioritize investments, iterate quickly, and scale what works
• Be a Full-Stack Marketing Leader
• Collaborate closely with Brand, Product Marketing, Content, Lifecycle, and RevOps
• Bring strong instincts across messaging, channels, positioning, and go-to-market strategy
• Roll up your sleeves when needed—this is a builder role, not just a manager