Head of Ecommerce w/ Copywriting experience- Full Time, Hybrid-LA at Orca Brands | El Segundo, CA | $110K/yr – $150K/yr

Orca Brands

Head of Ecommerce w/ Copywriting experience- Full Time, Hybrid-LA

El Segundo, CA (Hybrid)

$110K/yr – $150K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the entire ecommerce funnel from acquisition to post purchase, balancing CRO, copy, and channel strategy to lift CVR, AOV, and LTV across DTC brands.

Own funnel architecture, CRO program, and testing roadmap across brands.
Lead Shopify storefront performance, checkout UX, and on site conversion improvements.
Drive email/SMS retention and automated lifecycle flows to lift LTV and repeat purchase.

Job Description

Responsibilities

Architect full funnel experiences from acquisition through retention.
Build evergreen funnels that dramatically increase conversion, AOV, and LTV.
Own and manage the companywide CRO program across all brands and landing pages.
Create, prioritize, and execute an ongoing A/B and multivariate testing roadmap.
Identify conversion bottlenecks and opportunities across user journeys using analytics, heatmaps, and user behavior insights.
Lead development of new high-converting product pages, advertorials, quiz funnels, and checkout flows.
Collaborate with designers, developers, and copywriters to launch tests quickly and at scale.
Own all Shopify storefront performance, merchandising, and on-site UX.
Oversee the entire email and SMS retention strategy, calendar, segmentation, and performance.
Build automated lifecycle flows (welcome, abandoned cart, post-purchase, winback).

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com