Responsibilities

• Develop and lead Citi Wealth’s global digital marketing strategy, spanning client and advisor-facing platforms across the full wealth continuum (Citigold, CPC, Citi Private Bank, and Wealth at Work).
• Define and operationalize a global digital roadmap across .com, intranet, social, email, content management, and advisor platforms.
• Build digital governance models to ensure brand consistency, regulatory compliance, and strategic alignment across business units and markets.
• Oversee the implementation and optimization of digital marketing platforms and tools — including CMS, marketing automation, personalization, and analytics.
• Partner with product, design, and engineering teams to improve UX and UI across digital journeys — ensuring our platforms reflect our brand and client promise.
• Lead digital performance measurement and reporting frameworks to track KPIs, optimize campaigns, and inform executive decision-making.
• Drive the integration of digital marketing into global campaign planning and execution — ensuring cross-channel alignment and activation.
• Serve as a thought partner to regional marketing leads, helping elevate digital maturity and capability across the global organization.
• Build and manage a small team of digital specialists; oversee agency partners and digital vendors as needed.
• Represent digital marketing at the highest levels — including senior leadership, compliance, risk, and product partners.

Requirements

• 15+ years of experience
• Experience leading digital marketing strategy, execution, and operations within a large, global, matrixed organization — ideally in financial services or a digitally advanced industry.
• Experience developing and executing marketing strategies
• Proven track record of leading complex digital transformation projects and embedding digital within enterprise marketing functions.
• Experience managing multi-platform ecosystems (.com, intranet, social, email, CMS, martech).
• Strong understanding of UX/UI, content strategy, personalization, and web performance metrics.
• Hands-on experience with enterprise marketing platforms and tools (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics).
• Demonstrated ability to influence senior stakeholders, drive cross-functional alignment, and lead through ambiguity.

Preferred

• Digitally fluent with strategic vision and operational precision.
• Confident leader who can drive transformation and bring teams along the journey.
• Excellent communicator and cross-functional collaborator.
• Performance-driven and highly analytical.
• Comfortable working across time zones, cultures, and hierarchies.
• Curious, future-focused, and constantly scanning for innovation.

Benefits

• Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
• For additional information regarding Citi employee benefits, please visit citibenefits.com.