Responsibilities

• Build and execute a clear, measurable digital demand generation strategy aligned with company priorities and objectives, including bookings growth and platform adoption, and product launch success.
• Build and execute a compelling AEO and SEO strategy to amplify our point of view in the market and drive inbound demand
• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and execute top-of-funnel account engagement programs (content, paid, nurture) that surface intent and engagement signals across target accounts, and establish clear criteria/thresholds for advancing accounts into the ABM program.
• Partner with the ABM lead to define account scoring and handoff criteria, ensuring a consistent flow of engaged, qualified accounts move from digital marketing into 1:1/1:few ABM plays.
• Partner closely with Sales, Product, and Customer Success to ensure marketing drives pipeline, product engagement, and retention via digital channels.
• Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
• Lead demand generation programs that support both new business acquisition and expansion opportunities.
• Build a content strategy that supports the full buyer journey, strengthens Firstup’s market position, and improves conversion at every stage.
• Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
• 10+ years of experience in Digital Marketing, including at least 4+ years if leadership experience within a B2B SaaS organizations
• Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified
• Proven success driving digital marketing programs, ideally with enterprise GTM models.
• A “player-coach” who enjoys being in the trenches and can develop strategy and execute without layers of support.
• Resourceful operator who has run high-performing digital demand generation programs in a company focused on profitable growth
• Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and effectiveness
• Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership
• Must be able to thrive in a fast-paced environment and juggle multiple projects