Responsibilities

• Lead Digital Growth Strategy: Develop and execute e-commerce and digital marketing strategies to drive revenue, customer acquisition, and engagement across all online channels (PPC, SEO, SEM, email, social media, affiliate) for up to 8 start-up brands.
• Creative & Brand Leadership: Lead the development of consumer product brands through high-impact digital campaigns and assets (ads, video, display, social, and websites), ensuring alignment with brand positioning and a strong focus on conversion.
• Cross-Functional Optimization of Paid Media: Partner closely with the ad buying team to shape and refine large-scale paid media strategies, primarily across Google, Meta, and TikTok. Continuously analyze performance data and optimize campaigns to maximize ROI.
• Team Leadership: Mentor and inspire a small, high-performing team of product creators, fostering collaboration and ensuring efficient execution of digital initiatives.
• Analytics & Reporting: Own e-commerce performance metrics and reporting. Regularly review KPIs, analyze campaign results, and refine strategies to improve ROI and meet growth targets.
• Retention & Loyalty: Develop and lead initiatives to increase customer retention, improve lifetime value (LTV), and drive repeat purchases through CRM and email marketing programs.
• Forecasting & Financial Collaboration: Collaborate with the CBO, finance, and product managers to develop annual sales forecasts and oversee monthly updates to ensure accurate and timely projections.