Responsibilities

• Lead the digital experience and CRO strategy across all CTTI web properties, from awareness through conversion.
• Partner with analytics and data teams to define KPIs, design experiments, interpret test data, and apply statistical rigor to all A/B and multivariate testing.
• Design and execute a structured experimentation program , including hypothesis development, test design, execution, and post-test analysis.
• Collaborate cross-functionally with marketing, engineering, design, creative, and analytics teams to optimize site experience and funnel performance.
• Oversee the design and build of landing pages and digital experiences , ensuring brand alignment, usability, and conversion best practices.
• Develop the roadmap for personalization and AI-driven digital experiences , working closely with data, technology, and marketing teams to pilot and scale new capabilities.
• Own information architecture and UX standards to improve discoverability, engagement, and conversion.
• Manage and mentor a growing team focused on CRO execution, web optimization, and user experience design.
• Translate insights into strategy , communicating test results and recommendations to senior leadership in clear, actionable terms.
• Stay ahead of emerging trends in digital analytics, experimentation, personalization, and AI-powered experience design.

Requirements

• 7+ years of experience in user experience, CRO, product management, or related fields.
• At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment.
• Ability to develop and communicate wireframes, page flows, and functional specifications to guide design and development.
• Strong expertise in A/B testing, data analysis, and experimental design, with a solid understanding of statistical significance and data interpretation.
• Proven success improving conversion rates and lead performance across complex digital ecosystems.
• Experience managing website builds, UX improvements, and technology integrations in partnership with engineering and marketing teams.
• Familiarity with leading CRO and analytics tools (Google Analytics, GA4, Optimizely, Hotjar, Google Optimize, etc.).
• Excellent communication and leadership skills, with the ability to translate complex insights into clear business recommendations.
• Experience leading or contributing to personalization initiatives and comfort working with emerging AI tools and technologies for web optimization.
• Skilled at mentoring teams and building scalable optimization processes.

Preferred

• Experience with ClickFunnels, HighLevel, or similar page-building platforms preferred.
• Background in lead generation and/or eCommerce preferred.