Head of Demand Generation at YOOBIC | New York, USA

Head of Demand Generation

New York, USA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel demand generation for a B2B SaaS AI marketing program, owning strategy and execution to accelerate pipeline and revenue.

Own multi-channel demand gen strategy across paid search, social, display, and emerging channels
Must-have: 6–8+ years in demand generation with proven B2B SaaS pipeline results
Standout: ABM and intent tooling experience (6sense, Demandbase, Influ2) and AI-enabled optimization

Job Description

Responsibilities

Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
Drive measurable pipeline growth through high-quality acquisition and channel optimisation
Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
Partner closely with SDR and Sales teams to align inbound and outbound strategies
Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
Lead A/B and multivariate testing across landing pages, messaging, and UX
Implement advanced personalisation strategies using behavioural and intent data
Continuously improve SEO, AEO, and site performance to capture high-intent traffic
Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
Build scalable workflows for experimentation, content testing, and optimisation

Requirements

6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
Strong experience with ABM and intent platforms (e.g. 6sense, Demandbase, Influ2)
Familiarity with AI-powered prospecting and enrichment tools (e.g. Seam AI, Clay or similar)
Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
Strong WordPress experience and hands-on experience with CRO tools (e.g. VWO, Optimizely)
Highly analytical with a strong experimentation mindset and focus on continuous optimisation
Naturally curious about AI and emerging marketing technologies — always testing and learning
A builder mentality: comfortable owning strategy while staying close to execution

Preferred

Prior leadership experience in demand generation or marketing leadership
Experience scaling growth engines in global SaaS
Familiarity with additional AI marketing tools beyond Seam AI and Clay

YOOBIC

3.3 Glassdoor

YOOBIC is the AI-powered retail operations platform for frontline teams.We help retailers improve store execution, streamline communication, and deliver mobile-first training — all in one platform built for the pace of modern retail.With YOOBIC, HQ gets real-time visibility and control. Store teams get a single app that helps them work smarter, stay connected, and deliver consistent performance across every location.350+ global retailers use YOOBIC to boost productivity, reduce operational inefficiencies, and deliver a consistent customer experience at scale. YOOBIC is backed by Insight Partners, Felix Capital, and Highland Europe.

Founded in 2014

New York, New York, USA

204 employees (9 in marketing)

www.yoobic.com

52% recommend to a friend

52% CEO approval