Head of Demand Generation at Vivant | Farmers Branch, TX

Vivant

Head of Demand Generation

Farmers Branch, TX (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the end-to-end marketing engine to generate and convert high-quality pipeline, pairing a zero-to-one demand-gen build with rigorous CAC, attribution, and close alignment with sales for consistent weekly reporting.

Growth Architecture: Build and own full-funnel demand gen across outbound, inbound, paid, SEO, events, partnerships, and referrals.
Pipeline & Metrics: Define MQL/SQL, measure CAC against LTGP, and report weekly on pipeline health and spend efficiency.
Campaign Execution & Handoffs: Strategize and execute campaigns in lockstep with the team, ensuring clean handoffs to sales.

Job Description

Pipeline number. You own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks
Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder
CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly
Lead scoring and MQL/SQL definition — defined in lockstep with sales so there's no ambiguity at handoff
Campaign execution — you're the strategist and the executor. You're in the work alongside the team, not above it
Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked

You have directly driven measurable pipeline growth at a B2B company between $5M-$50M in revenue — be prepared to walk us through the exact numbers
You've built demand gen from zero, not optimized someone else's engine
You can write — cold email, ad copy, landing pages. Your thinking doesn't go through an agency. Your voice is confident, problem solving
You're fluent in a CRM — sequences, automations, and reporting are things you build yourself
You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships
You thrive in a lean, fast-paced environment where resources are tight and results are everything

Competitive base + performance bonus tied directly to pipeline and revenue outcomes
Full autonomy — you won't be micromanaged, but you will be held to numbers
Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies
The opportunity to build a team beneath you as your results prove the model
Hybrid, full-time position

Vivant

VIVANT sadly closed its operations on 15 June, 2023, and memberships are no longer possible. But the team behind it would like to invite you to continue your sustainable wine journey at the place where the idea behind VIVANT was first born: @ChateaudePommard. We're waiting for you there.

Founded in 2019

San Francisco, California, USA

87 employees (6 in marketing)

www.chateaudepommard.com/vivant