Responsibilities

• Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunity
• Define and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size
• Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments
• Develop and refine high-converting offers that drive engagement and accelerate sales conversations
• Own messaging effectiveness and value proposition clarity across campaigns, landing pages, and sales conversations
• Build and scale outbound-driven demand in close partnership with SDRs
• Work directly with SDRs and AEs to improve pipeline quality and conversion rates
• Oversee paid acquisition efforts with a focus on high-intent demand capture and measurable ROI
• Own landing page strategy and conversion rate optimization
• Establish and manage a clear demand generation operating cadence
• Build and maintain reporting that connects marketing activity to pipeline and revenue outcomes
• Identify and implement opportunities to improve efficiency and performance across the demand generation funnel

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related fields
• 7+ years in demand generation or growth marketing
• 3+ years of Leadership experience managing teams
• Work cross-functionally with sales and exec teams
• Proven track record of owning and delivering pipeline generation in a B2B SaaS environment
• Experience supporting both short and long, enterprise sales cycles
• Strong working knowledge of outbound strategies, SDR workflows, paid acquisition, and conversion rate optimization
• Hands-on campaign execution capability and problem-solving
• Ability to operate with speed and urgency and iterate quickly
• Must have directly owned a pipeline or revenue targets
• Experience with CRM and marketing tools (e.g., Salesforce, MA platforms, ad platforms)
• Strong communication and cross-functional alignment
• Clear point of view on effective demand generation and willingness to challenge assumptions
• Ability to operate in a fast-paced, evolving environment

Preferred