Head of Demand Generation at Lawhive | New York City, NY | $180K/yr – $250K/yr

Lawhive

Head of Demand Generation

New York City, NY (On-site)

$180K/yr – $250K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end demand engine for US law firm targeting, combining a quantitative market model with ABM playbooks that scale across geographies and practice areas.

Market modeling and ideal-firm profiling: segment by practice area, size, revenue, geography, and owner profile; score and prioritise targets with the M&A team.
Data, channel, and campaigns: build the databases and signals that power targeting; define channel mix, budgets, and KPIs; run ABM campaigns across paid, outbound, email, and social.

Job Description

Responsibilities

Build a quantitative model of the US law firm and attorney market: segmenting by practice area, firm size, revenue, geography, ownership structure, and owner profile
Define and continuously refine Lawhive's ideal firm profile in partnership with the M&A team, and score and prioritise the market against it
Build and maintain the data infrastructure (firm databases, enrichment, intent signals) that keeps targeting sharp as the strategy evolves
Own the end-to-end B2B demand generation strategy: from first touch with a firm owner to a qualified conversation with our M&A team
Build a scalable, repeatable playbook for generating deal flow across practice areas and geographies
Define the channel mix, budget allocation, and KPIs that drive qualified pipeline at pace
Design and run account-based campaigns targeting firm owners and attorneys across paid, outbound, email, and social
Lead paid campaigns built for a professional B2B audience, testing and scaling what works
Own Lawhive's presence across the legal community: legal industry events, bar associations, conferences, and the spaces where lawyers talk about the future of their firms
Develop the content strategy that positions Lawhive as the most compelling path for firm owners: succession and exit planning, what AI means for their practice, and what joining the network looks like

Lawhive

Lawhive is an AI-native consumer law firm transforming how legal services are delivered. We combine experienced lawyers with our proprietary AI operating system to reduce cost, complexity and delay in everyday legal matters - from family law and housing disputes to property, employment and consumer rights.Built to serve both consumers and lawyers, Lawhive helps people access high-quality legal support with greater ease and transparency and while enabling lawyers to scale their practices without being held back by manual processes or legacy systems. Our platform automates core workflows such as client intake, document drafting, research, case management and payments, supported by Lawrence - our AI paralegal working alongside legal teams.In 2026, Lawhive raised $60m in Series B funding, led by Mitch Rales, with participation from GV, Balderton Capital, TQ Ventures & more. The funding is accelerating our growth and the continued development of our AI operating system for consumer law.Founded in the UK and now operating across the US and UK, Lawhive supports tens of thousands of clients each year and powers a growing network of 750+ lawyers delivering modern, efficient consumer law at scale.Join usIf you’re a lawyer, learn more and join Lawhive here:👉 www.lawhive.co.uk/work-with-usFor engineering, AI, product, operations and sales roles, apply here:👉 www.lawhive.co.uk/careers

Founded in 2021

London, England, GBR

273 employees

lawhive.co.uk