Head of Global Demand Generation
Blackbaud
Charleston, SC (Remote)
$150K/yr - $204K/yrIn-houseFull-timeSenior level12+ years exp.
2 weeks ago
Head of Demand Generation
USA (On-site)
Salary Not AvailableFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Company Description
Infrrd is a pioneering AI-driven platform specializing in processing unstructured documents, transforming data from invoices, contracts, engineering drawings, and handwritten notes into actionable insights. With solutions tailored to industries such as insurance, mortgage, real estate, engineering, and logistics, Infrrd automates workflows to reduce errors, enhance efficiency, and save time. Powered by real-world data, our technology evolves continuously for faster, more intelligent results, and features 18 international patents. Our latest innovation, Ally, is an AI-powered agent designed to streamline workflows and eliminate manual work, setting new standards in document automation.
Role Description
As the Head of Demand Generation, you will develop and execute strategies to drive lead generation, create integrated marketing campaigns, and implement account-based marketing practices. You will optimize marketing automation tools, collaborate with sales teams to align efforts, and focus on increasing brand visibility to generate qualified B2B leads and revenue. This role also requires continuous analysis of marketing metrics to ensure the effectiveness of campaigns and strategies.
Qualifications
- Proven expertise in Lead Generation, with a successful track record of driving qualified leads and scaling demand generation efforts.
- Hands-on experience in Account Marketing and data-driven decision-making to target specific audiences.
- Proficiency in Marketing Automation tools and technologies for streamlining workflows and optimizing campaigns.
- Strong background in B2B Marketing, understanding end-to-end campaigns and aligning them with business objectives.
- Experience working closely with Sales teams to ensure alignment between marketing strategies and revenue goals.
- Exceptional analytical skills for interpreting marketing metrics and refining strategies for optimal performance.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
- Experience in industries like insurance, mortgage, or logistics is advantageous.
- Leadership experience with the ability to guide and mentor a high-performing marketing team.
Infrrd
At Infrrd, we help businesses handle messy, unstructured documents. Our AI-powered platform extracts, organizes, and automates data processing—so you don’t have to. From invoices and contracts to engineering drawings and handwritten notes, we handle the complex stuff that traditional OCR and automation tools can't. Our technology learns from real-world data, making it faster, more accurate, and more intelligent over time.But we don’t stop at data extraction. Infrrd automates entire workflows, cutting down manual effort, reducing errors, and speeding up processes for industries like insurance, mortgage, real estate, engineering, and logistics.Tailored for Your IndustryOne-size-fits-all? Not here. Infrrd’s AI is built for your industry—whether you’re in insurance, mortgage, real estate, engineering, or logistics. With over a decade of experience, we’ve fine-tuned our platform to handle industry-specific challenges with unmatched accuracy.Innovation That Keeps You AheadWe don’t just follow trends—we create them. Our dedicated R&D team is constantly pushing the boundaries of automation, bringing game-changing AI advancements to market first. With 11+ international patents (and counting!), we’re committed to making document processing smarter, faster, and easier.Meet Ally | Your AI-Powered Intelligent AgentAlly is our latest breakthrough—an AI-driven agent that takes workflow automation to the next level. Pre-trained on industry knowledge, Ally eliminates manual work, handling everything from data extraction to intuitive decision-making.
