Head of Demand Generation

Warwick, RI (Unknown)

$110K/yr – $130K/yrSenior Level5+ years exp

Posted 5 days ago

Job Summary

Own and lead demand generation and marketing operations, translating business priorities into multi-channel campaigns while partnering with Sales, Product and Customer Success to drive pipeline.

  • Lead the marketing team and HubSpot operations
  • Own analytics, reporting, and data quality across campaigns
  • Align events and digital efforts with commercial targets

Job Description

Responsibilities

  • Lead the day-to-day marketing team, setting priorities and ensuring strong execution.
  • Plan and execute multi-channel campaigns (email, web, paid, organic) to drive pipeline and lead generation.
  • Translate commercial priorities into coordinated demand gen campaigns and activity.
  • Partner with Sales, Product and Customer Success to align campaigns with growth targets and product launches.
  • Own HubSpot Marketing Hub, including workflows, lead scoring/routing and database management.
  • Manage integrations across the marketing technology stack.
  • Lead MarTech decisions, system improvements and integration activity related to demand generation.
  • Analyse NetSuite and marketing data to track funnel and campaign performance.
  • Build performance reporting and turn insights into clear, actionable recommendations.
  • Own pipeline and lead-gen metrics, reporting regularly against targets.

Requirements

  • 5+ years in demand generation, growth marketing, or marketing operations, with strong hands-on digital execution capability.
  • Advanced HubSpot or comparable marketing automation/CRM experience.
  • Strong analytical skills, including NetSuite/ERP data and Excel/Sheets.
  • Experience with Zapier or similar integration tools.
  • Working knowledge of Canva, Figma or Adobe for campaign content support.
  • Track record of owning and hitting pipeline/lead gen targets.
AstroNova, Inc. logo

AstroNova, Inc.

AstroNova® (formerly Astro-Med, Inc.) is a global leader in developing and applying data visualization technologies in products serving industrial, packaging, aerospace, and defense markets. The company delivers total solutions that acquire, process, analyze, store, print, and present data in a variety of useable forms. These solutions are adapted specifically to customer requirements to enhance the quality, productivity, and profitability of their businesses.AstroNova’s Test & Measurement, Aerospace and Product Identification brands, QuickLabel® and TrojanLabel®, serve data acquisition, avionics, packaging identification and specialty printer industries, respectively. All AstroNova products are derived from data visualization technology. Direct sales and service centers are operated in the USA, Canada, Mexico, France, Germany, Denmark, UK, Spain, India, China, Malaysia and Singapore. Additionally, AstroNova products are sold and supported by approximately 100 authorized resellers throughout the world. By sharing a common engineering, manufacturing, and administrative workforce across its brands, the company maximizes efficiencies while its three market-focused customer support teams cater to the unique requirements of their respective customers.NASDAQ: ALOT - Member of Russell Microcap® Index & LD Micro Index (INDEXNYSEGIS: LDMICRO)

Founded in 1969
West Warwick, Rhode Island, USA
230 employees (10 in marketing)

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all AstroNova, Inc. salaries

Marketing Team

Marketing Team Size
10 (4% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$47.2M
Last Raise
$47.2M
Post IPO Debt, 7 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $47.2M

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
42.8%
Direct
38%
Referral
7.1%
Social
10.6%
Paid
1.2%

Headcount Trend

Current headcount: ~228

Recent News

AstroNova, Inc. logo

Head of Demand Generation

AstroNova, Inc. · Warwick, RI · Unknown