Head of Demand Generation

Fort Collins, CO (Remote)

$200K/yr – $300K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own and scale ArborXR’s enterprise demand generation and ABM programs end-to-end.

  • Must-have: proven enterprise pipeline, ABM execution, and hands-on GTM system builds.
  • Standout: collaboration with Sales, remote US/Canada, high-ownership builder.

Job Description

Responsibilities

  • Build and scale ArborXR’s enterprise demand generation engine
  • Design and execute ABM programs for high-value accounts
  • Create multi-channel pipeline programs across paid, events, partnerships, and outbound
  • Implement AI-driven GTM workflows to increase leverage and speed
  • Own pipeline metrics, reporting, and performance
  • Partner deeply with Sales to improve conversion and deal velocity
  • Hire and lead a high-performing demand gen team

Requirements

  • Proven track record building enterprise pipeline at a B2B SaaS company
  • Deep experience with ABM strategy and execution
  • Hands-on builder who has shipped modern GTM systems
  • Strong understanding of pipeline metrics, CAC, and ROI
  • Experience working closely with sales in a complex enterprise motion
  • Comfortable operating in a fast-moving, high-ownership environment
  • Remote (US or Canada based)

Preferred

  • Experience from Series A → C scale
  • Background in field marketing, events, or partner-led growth
  • Experience driving expansion revenue

Benefits

  • Full benefits (for you and family)
ArborXR logo

ArborXR

4.7 Glassdoor

ArborXR is an enterprise-grade XR device and learner management solution. Remotely manage devices, distribute content, control & track what learners do in XR. Customize VR learner experiences and measure learner outcomes. We help you build the essential infrastructure for a successful VR training program.**New** ArborXR Insights captures learner data in-headset and push to 500+ LMS, HRIS and BI tools. Meet requirements and prove ROI with ArborXR Insights.

Founded in 2016
53 employees (8 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
48.8K
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
50.1%
Direct
35.4%
Referral
9.9%
Social
3.5%
Paid
1%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
5 (9% of company)
Median Career Experience
9 years
Median Tenure
1.6 years

Funding

Total Funding
$34.6M
Last Raise
$1.2M
Series Unknown, 9 months ago

Funding History

  • Jul 2025
    Series Unknown • $1.2M
  • Aug 2024
    Series A • $18.1M
  • May 2022
    Series Unknown • $8.2M

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