Responsibilities

• Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
• Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
• Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
• Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
• Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
• Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
• Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
• Help build our muscle in account-based marketing and partner marketing as those motions develop.
• Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
• Hire, coach, and lead a strong team across demand programs and digital demand.

Requirements

• A track record of building and scaling B2B demand programs that create qualified pipeline.
• Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
• Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
• A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
• Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
• Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
• Experience leading and developing strong teams in a fast-moving environment.
• Experience operating across regions, or genuine curiosity and appetite to build globally.
• Comfort with ambiguity. This model is still being written, and you’ll help write it.

Preferred

• Experience building account-based marketing programs.
• Experience with partner or ecosystem marketing.
• Experience working across both product-led and sales-assisted growth motions.