Head of Creator Media

Responsibilities

• Creator-Led Demand Generation & Pipeline
• - Build the demand engine from scratch: ABM strategy, Meta, Search, paid LinkedIn, Search, B2B influencer and creator strategy, and a scalable inbound/outbound assist motion aligned to the product narrative and ICP.
• - Make creator media a core performance channel for Agentio. Decide how much of our paid budget goes to creators versus traditional channels, and back that allocation with data.
• - Run Agentio’s own campaigns on Agentio. Be our most demanding power user and a source of product insight for the team.
• - Own AEO: how Agentio shows up when a marketer asks ChatGPT or Google about creator advertising
• - Own the marketing-sourced pipeline number: set targets, track performance, and report with clarity and confidence.
• Measure everything in one place
• - One measurement stack for creator and paid media: CAC, cost per signup, pipeline per dollar, payback
• - Attribution for a B2B funnel where the conversion happens off-platform and the sales cycle takes weeks
• - A weekly report to leadership with clear decision rules: what gets scaled, what gets cut, what changes

Requirements

• Experience in growth or performance marketing, with real budgets and results you can walk us through
• You’ve led a team of elite marketers who have reported to you directly
• You have worked with creators: sponsorships, partnership ads, UGC, or influencer programs. You know what a brief, a usage right, and a good creator read look like
• You have managed paid social hands-on (Meta at minimum; LinkedIn, Reddit, or search a plus) and set up the tracking yourself
• Analytical: you build the report, you frame the decision, and leadership can act on it without a follow-up question
• Entrepreneurial: you treat the budget like your own money and the company like your own company
• Creative without ego: you test new formats and drop the ones that do not work, including your own ideas
• B2B or marketplace experience is a plus; so is a point of view on AEO
• Fluent with AI tools in your day-to-day work

Preferred

• B2B or marketplace experience is a plus; so is a point of view on AEO
• Fluent with AI tools in your day-to-day work

Benefits

• Flexible PTO – Take the time you need to recharge
• Comprehensive Health Coverage – Top medical plan through Aetna
• Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
• 401(k) Retirement Plan – Invest in your future while you build your career
• $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
• Daily lunches and snacks in the office to keep you at your best
• Dinner provided Monday - Thursday
• Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
• Gym in the building! – Your workout, right downstairs