Head of Content & Storytelling – Fractional

Chicago, IL (Unknown)

Salary Not AvailableSenior LevelContract

Posted 4 months ago

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Job Summary

Drive cross-platform content strategy to build a recognizable Good Trouble brand across LinkedIn, Instagram, email, TikTok, and video.

  • Own content strategy across channels and manage 90-day calendar and creative team.
  • Must-have: Background in media, storytelling, or brand content.
  • Standout: Experience building audience-driven brands or personalities with cross-platform campaigns.

Job Description

Responsibilities

  • Own content strategy across:
  • LinkedIn (thought leadership)
  • Instagram (brand + lifestyle)
  • Email/newsletter (conversion + depth)
  • TikTok (engagement + lifestyle)
  • Video (short-form + long-form)
  • Build and manage:
  • Content calendar (90-day rolling)
  • Creative team (design, video, copy)
  • Develop:
  • Campaigns (Trouble in Blues, Pour With Purpose)
  • Founder storytelling platform (“Courage by Design” integration)
  • Track and optimize engagement + conversion

Requirements

  • Background in:
  • Media, storytelling, or brand content
  • Has built audience-driven brands or personalities
  • Understands algorithm + emotion + narrative
  • Can balance luxury + authenticity
Good Trouble logo

Good Trouble

Good Trouble is an independent game studio based in California with accessibility at our core. We're hiring!

Founded in 2020
Sacramento, California, USA
10 employees (4 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
13.9%
Direct
36.6%
Referral
17.2%
Social
28.8%
Paid
3.5%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)
Median Career Experience
6 years
Median Tenure
1.2 years

Funding

Total Funding
$1.9M
Last Raise
$1.9M
Seed, 3 years ago

Funding History

  • May 2023
    Seed • $1.9M
  • May 2023
    Series Unknown • $1.9M