Head of Content, Live and Digital

New York City, NY (Hybrid)

$150K/yr – $170K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end content strategy and execution, turning industry insights into multi-format thought leadership while aligning with revenue goals and building executive relationships.

  • Define year-round content programs and editorial vision
  • Collaborate with senior leaders and Sales/Marketing to drive engagement and revenue

Job Description

Responsibilities

  • Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
  • Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
  • Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
  • Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
  • Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
  • Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
  • Develop thought leadership pieces that establish the brand(s) as a trusted voice
  • Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
  • Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
  • Balance editorial integrity with commercial objectives to create content that educates, engages, and converts

Requirements

  • Bachelor's degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
  • 8+ years of experience in content strategy, editorial leadership, or thought leadership roles within B2B environments
  • Proven track record of creating high-impact content that drives audience growth, engagement, and revenue
  • Demonstrated success in building relationships with C-level executives and industry influencers
  • Strong understanding of content marketing, SEO, digital platforms, and audience development strategies
  • Exceptional writing, editing, and storytelling skills with the ability to translate complex topics into accessible content
  • Commercial acumen with experience aligning content strategies with business objectives and revenue goals
  • Data-driven mindset with proficiency in analytics tools to measure content performance and optimize strategies
  • Self-starter with the ability to work independently, manage multiple priorities, and drive projects to completion
  • Deep industry knowledge or ability to quickly become a subject matter expert in target markets

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.Informa Markets is a division of Informa PLC.

Founded in 2006
London, England, GBR
3.2K employees (811 in marketing)

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most earn $91K to $159K. Based on 281 salaries, including bonus and equity.

See all Informa Markets salaries

Marketing Team

Marketing Team Size
685 (22% of company)
Median Career Experience
40 years
Median Tenure
16.8 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
83.2K
Traffic Source Mix
Search
46.2%
Direct
41.1%
Referral
9.6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~3.2K

Recent News

Head of Content, Live and Digital

Informa Markets · New York City, NY · Hybrid