Responsibilities

• Define the Content Experience vision and roadmap
• Align content and experience initiatives with business objectives
• Ensure consistency across customer touchpoints
• Drive customer-centric decision support experiences
• Connecting storytelling, product information, customer needs, and commerce experiences
• Creative Strategy: Brand and product storytelling frameworks
• Creative Strategy: Messaging architecture
• Creative Strategy: Customer intent and decision-support content
• Creative Strategy: Discovery and conversion content strategies
• Experience Design: Customer journey design
• Experience Design: Information architecture
• Experience Design: Navigation and usability optimization
• Experience Design: PDP and commerce experience design
• Content Production: Creative asset development
• Content Production: Design, video, motion, copy, and visual content creation
• Content Production: Modular content production systems
• Content Production: Production quality standards
• Content Operations: CMS and DAM operations
• Content Operations: Content governance
• Content Operations: Localization management? (note: exact text in source)

Requirements

• 12+ years of experience in customer experience, content strategy, digital commerce, creative operations, marketing transformation, or related disciplines
• Experience leading multidisciplinary teams across content, design, production, and operations
• Experience managing large-scale digital content ecosystems
• Strong understanding of customer journey design and content-driven business growth

Preferred

• D2C and commerce environments
• Retail and marketplace ecosystems
• Content operations and governance
• Customer experience optimization
• Workflow transformation and operational scaling
• AI-enabled content environments