Responsibilities

• Oversee in-house content creation — setting the creative direction for short-form video across TikTok, Instagram, and other platforms; you understand how great content gets made and can guide the team that makes it
• Build and manage a small internal content team: videographers, editors, on-camera talent, and creative support — including overseeing interns as the team scales
• Set and enforce content standards — hooks, pacing, format, brand voice — and develop repeatable creative systems that scale
• Own creator relations: recruiting, onboarding, briefing, and maintaining relationships with external creators and affiliates
• Develop content briefs that balance brand standards, platform best practices, and creator voice — driving content that converts, not just content that gets views
• Track and act on content performance: views, engagement, GMV contribution, ROAS, and conversion data — reported clearly and iterated on quickly
• Negotiate and manage creator agreements, usage rights, and commission structures with full accountability to budget and ROI
• Identify emerging creators and content trends before they peak — your instincts for what's next are a competitive advantage
• Collaborate with paid media to amplify high-performing organic content through whitelisting and spark ads
• Build scalable workflows for creator outreach, vetting, contracting, and relationship management that don't fall apart as the roster grows

Requirements

• 5–10+ years in content creation, creator marketing, or a closely related role — with direct, hands-on experience making content, not just managing it
• Strong creative direction instincts — you know what works on TikTok, you can brief it, and you can produce it
• Deep familiarity with TikTok Shop — you understand the affiliate structure, commission mechanics, and what drives GMV, not just impressions
• Proven experience building and managing creator relationships at various scales — micro through top-tier
• Genuinely data-driven — you define success in dollars and percentages, measure everything, and make decisions based on what the data says
• A systems builder who creates repeatable processes — not someone who runs every piece of content manually and can't step away
• Experience managing and developing a small internal team
• Las Vegas-based or committed to relocation

Preferred

• Experience in the supplement, health, or CPG space — you understand the regulatory environment and know how to brief creators compliantly
• Existing relationships with health and wellness creators on TikTok
• Experience running whitelisting or spark ad programs at scale
• Familiarity with creator management platforms (Grin, Aspire, Creator.co, or similar)
• Background in both organic content production and paid amplification

Benefits

• Full ownership of content and creator programs that directly drive company revenue — your results are impossible to miss
• A company already winning on TikTok Shop with the infrastructure, budget, and leadership appetite to go much bigger
• Competitive compensation ($90K–$110K DOE), performance bonus, and full benefits
• Direct access to leadership and real authority — no committee approvals on every creative decision