Head of Content & Brand Storytelling

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Build and lead a luxury-travel content engine that turns insider experiences into premium storytelling across social, video, editorial, and email, driving audience growth, engagement, and trust for a differentiated Marchay voice.

  • Own content vision and distribution across social, video, editorial, and email to establish Marchay as a leading voice in luxury travel.
  • Collaborate with founders, members, and partners to uncover compelling stories and elevate brand storytelling and community insights.
  • Analyze performance to evolve strategy and experiment with new formats and channels to deepen audience attachment.

Job Description

Responsibilities

  • Develop and lead Marchay’s content vision across social, editorial, video, email, and emerging platforms
  • Independently generate creative concepts, campaigns, and storytelling opportunities
  • Transform insider travel knowledge and member experiences into compelling, high-value content
  • Establish Marchay as a leading voice in luxury travel and lifestyle
  • Create content strategies that drive audience growth, engagement, brand awareness, and community trust
  • Identify cultural, travel, hospitality, and luxury trends before they become mainstream
  • Produce or oversee the creation of short-form video, social storytelling, editorial features, interviews, destination guides, and thought leadership content
  • Collaborate closely with founders, advisors, members, and travel partners to uncover unique stories and perspectives
  • Build a recognizable and differentiated brand voice
  • Analyze performance metrics and continuously evolve content strategy based on audience behavior and engagement

Requirements

  • This role is fully remote, but you are based in the U.S. and willing to work Eastern Standard Time (9am-6pm)
  • Bachelor's degree is required
  • A deeply creative storyteller with strong editorial instincts
  • Equal parts strategist, creator, and entrepreneur
  • Someone who naturally generates ideas rather than waiting for direction
  • Obsessed with travel, culture, hospitality, luxury, and digital media trends
  • Experienced in building or growing brands, communities, or audiences through content
  • Comfortable being both visionary and hands-on
  • Strong understanding of Instagram, TikTok, YouTube, newsletters, and evolving digital platforms
  • Able to identify what makes content feel premium, differentiated, and emotionally engaging

Preferred

  • Experience growing a personal brand, media brand, publication, or luxury/travel-focused social presence
  • Portfolio demonstrating strong storytelling and creative direction
  • Experience creating viral, highly engaging, or culturally relevant content
  • Background in luxury travel, hospitality, lifestyle, media, journalism, or creator-led brands preferred
  • Strong visual and copywriting sensibility
  • Experience working with founders or premium/luxury brands is a plus

Benefits

  • Competitive compensation: Annual salary with a performance-based, discretionary bonus
  • Comprehensive Benefits: Fully covered medical, dental, and vision insurance
  • 401(k) Plan: Access to our retirement savings program
  • Generous Time Off: Ample PTO plus company holidays to recharge and reset
  • Career Growth: Opportunity to develop toward a senior leadership role, with increasing ownership and strategic decision-making over time.
  • Flexibility: Remote work environment with the ability to manage your schedule effectively
  • Innovative Market Leader: Join a forward-thinking company with a proven track record, backed by the influence, resources, and stability to keep breaking new ground
Marchay logo

Marchay

Marchay is a curated, membership-based travel service and community for some of the most sophisticated travelers on the market. Recognized by several leading publications as one of the premier luxury travel services, Marchay’s model provides a unique approach and complete solution to manage its members high-end travel needs.A key benefit to joining Marchay is unbiased service by your own dedicated Senior Travel Advisor and team. Marchay provides unlimited, bespoke trip planning and execution, access to pre-vetted private homes and villas with additional amenities and members-only proprietary benefits like preferred partner benefits at over 1,200 hotels globally.As a members-only community, prospective members must apply and be accepted to join.Marchay is hiring experienced Luxury Travel Advisors and Senior Luxury Travel Advisors. Please visit marchay.com/careers for more details.

Founded in 2014
New York, New York, USA
24 employees (1 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
32.8%
Direct
44.6%
Referral
6.5%
Social
14.4%
Paid
1.5%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
1 (4% of company)