Responsibilities

• Develop and execute an integrated consumer performance marketing strategy aligned with Consumer Bank growth objectives.
• Translate business, product, and customer strategies into comprehensive marketing plans that drive business performance.
• Establish annual and multi-year marketing priorities, investment strategies, and performance objectives.
• Drive innovation and continuous improvement across all consumer marketing functions.
• Monitor consumer, competitive, industry, and market trends and identify opportunities to differentiate the organization.
• Define and deliver measurable marketing outcomes, including acquisition efficiency, conversion performance, customer engagement, retention, product adoption, and marketing ROI.
• Manage strategic third-party vendor relationships, ensuring strong performance, accountability, governance, and alignment with business outcomes.
• Lead marketing strategy supporting retail banking products and customer segments.
• Develop customer acquisition, engagement, retention, and cross-sell marketing programs.
• Partner with product leaders to position solutions that improve customer outcomes and support revenue growth.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Finance, Economics, Communications, or equivalent work experience.
• Minimum of 10 years of progressive marketing leadership experience.
• Minimum of 7 years leading managers and multi-level organizations.
• Demonstrated success developing and executing performance marketing and customer acquisition strategies.
• Experience leading large-scale digital marketing, campaign management, and marketing analytics functions.
• Experience operating within highly regulated industries, preferably financial services.
• Proven leadership of large cross-functional initiatives and enterprise-level change efforts.
• Experience with marketing technology platforms, customer data platforms, and advanced attribution methodologies.

Preferred

• MBA or Master's Degree in a related field.
• Financial services, banking, wealth management, or consumer lending experience.
• Experience managing organizations of 30+ employees.
• Experience leading marketing transformation and modernization initiatives.
• Agile delivery experience and familiarity with Agile tools and methodologies.
• Experience with Adobe Experience Manager and Adobe Journey Optimizer.