Head of Communications & Public Relations @ NET-A-PORTER at NET-A-PORTER | New York, USA | $140K/yr – $165K/yr

NET-A-PORTER

Head of Communications & Public Relations @ NET-A-PORTER

New York, USA (Hybrid)

$140K/yr – $165K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead luxury fashion PR and regional brand activation for NET-A-PORTER, coordinating global strategies with US media targets and executive visibility.

Own regional earned media targets and monthly/quarterly/annual reporting.
Lead a senior marketing/communications team in luxury fashion.
Drive integrated PR and event strategies with HQ and partners.

Job Description

Responsibilities

Drive brand awareness and enhance brand familiarity through earned media coverage, positioning NET-A-PORTER as leading online destinations for luxury fashion.
Build and maintain strong relationships with senior media contacts to secure impactful, high-quality coverage and foster positive brand sentiment.
Collaborate with global teams to establish US earned media targets, ensuring alignment with overarching global strategies, while tracking and reporting performance on a monthly, quarterly, and annual basis.
Elevate the profiles of brand spokespeople through strategic media opportunities and thought leadership platforms.
Shape and deliver events and partnership activations that support regional customer and commercial objectives.
Partner with HQ teams and strategic brand partners to develop integrated marketing, PR, and event strategies that drive visibility and differentiation for NET-A-PORTER.
Collaborate closely with Personal Shopping teams to ensure all event opportunities are maximized for both client impact and brand visibility.
Oversee the planning and execution of regional brand activations, ensuring alignment with brand standards, customer strategy, and commercial priorities.

Requirements

Previous experience operating in Senior Marketing or Communications position within the luxury fashion industry
Demonstrate a solid understanding of the luxury fashion industry in the digital space
Significant experience managing and developing a team
Exceptional writing, media and event production skills
Proven commercial experience with working in a fast-paced environment
Strong senior media and influencer contacts
Proven track record of creating a positive impact on business through implementation of a marketing and PR strategy

NET-A-PORTER

2.4 Glassdoor

NET-A-PORTER is the ultimate luxury fashion destination for women. Since 2000, it has offered customers a curated assortment of fashion, fine watches, jewelry and home décor, from the world’s most coveted brands. NET-A-PORTER creates unique experiences for its EIPs (Extremely Important People) with dedicated Personal Shoppers and invitation-only benefits. Through content, it provides expert styling advice, engaging storytelling and profiles incredible women via editorial vertical, PORTER. NET SUSTAIN, its product curation of consciously crafted luxury, supports customers to shop with a focus on conscious consumerism. NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.

Founded in 2000

London, England, GBR

997 employees (385 in marketing)

www.net-a-porter.com

19% recommend to a friend