Responsibilities

• Build and manage campaign calendars aligned to priority market segments, ensuring programs launch with clear objectives, coordinated timing, and measurable commercial outcomes.
• Prioritize campaign and content investments against business goals, ensuring resources are focused on programs with the highest potential pipeline and market impact.
• Translate market priorities into campaign briefs, content plans, and activation strategies that support demand generation across digital and third-party channels.
• Oversee development of website content, sales enablement materials, customer proof points, analyst-facing assets, and thought leadership that support both brand credibility and pipeline progression.
• Design segment-specific programs for distributed organization environments, including dealer networks, franchise systems, and partner ecosystems, with messaging tailored to operational realities and buyer needs.
• Guide the creation of executive-level content, webinars, industry reports, and AI-focused narratives that strengthen market relevance and support enterprise sales conversations.
• Establish performance measures across campaign engagement, content effectiveness, pipeline contribution, and conversion trends, using insights to refine strategy and improve results.
• Partner across internal teams to maintain consistency in message, campaign priorities, launch readiness, and go-to-market execution.
• Identify opportunities to improve campaign efficiency, content impact, and channel effectiveness as market needs evolve.
• All other duties as assigned.

Requirements

• Bachelor’s degree in Business or related field required.
• 12+ years of B2B marketing experience, including leadership responsibility for campaign strategy, content development, and integrated demand generation programs required.
• Strong track record in SaaS marketing, ideally within enterprise or mid-market software environments where messaging and campaigns support complex buying decisions required.
• Strong understanding of multi-stakeholder buying cycles, including enablement, channel, franchise, or other distributed business models preferred.
• Demonstrated ability to build integrated campaigns that generate measurable pipeline impact and support revenue growth.
• Experience positioning AI-enabled or technology-forward solutions in competitive markets, translating product differentiation into clear market value.
• Strong executive communication skills, with the ability to convert product capabilities into clear narratives for customers, senior leaders, analysts, and external stakeholders.
• Data-driven approach to decision making, with experience using performance insights to optimize campaigns, content effectiveness, and market outcomes.
• Proven ability to work across Sales, Product Marketing, and Customer Success to align messaging, priorities, and go-to-market execution.
• Demonstrated problem-solving capability under pressure, including the composure to investigate issues, adapt as priorities shift, and drive effective resolution during critical situations.