• Must be located in Bellevue/ Seattle, San Francisco, Los Angeles or New York City
  

Who We Are
SparkX is a global growth partner for next-generation DTC brands, combining full-funnel marketing execution with AI-driven technology. Founded by a team with backgrounds from leading New York-based media groups such as Omnicom and WPP, SparkX was built with a deep understanding of global brand building, performance marketing, and cross-border growth. With headquarters and teams across Seattle, London, Shanghai, and Shenzhen, we bring a truly global perspective to DTC growth. We partner with some of the most innovative brands across consumer and technology sectors — including Musely, COROS, Anker, Insta360, Alibaba.com, and Roborock — helping them scale their global presence through integrated media buying and growth strategies.
Our capabilities span the full DTC growth stack:

• Growth strategy and go-to-market planning
• Performance media (Meta, Google, TikTok, and emerging channels)
• Account management and client success
• AI-powered marketing tools and automation
• Advanced analytics and performance insights
  

We are especially focused on high-growth categories such as AI startups, consumer electronics, smart hardware, fast-moving consumer goods (FMCG), and emerging categories like robotic and outdoor automation products.
Our vision is to become the go-to growth partner for global DTC brands — leveraging our full-funnel digital marketing expertise and AI capabilities to help brands scale efficiently and sustainably in the U.S. and beyond.
Our Values
Our core values are the foundation of our culture and the driving force behind our innovative approach to retail media advertising.

• Humble Excellence: Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships.
• Always Learning Mindset: Continuous adaptation and a growth mindset are crucial to our team, as there’s always more to learn and new ways to innovate.
• Extreme Accountability: Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results.
• Diverse Thinking: While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries.
• Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty.
  

Position Overview
We are looking for a founding Business Development leader to build and scale our DTC business in the U.S. market. This role is responsible for driving revenue growth through both direct client acquisition and strategic partnerships, while establishing our market presence in the U.S. You will work closely with global leadership and cross-functional teams to bring integrated marketing and AI-driven solutions to DTC brands.
Key Responsibilities

• Own U.S. Revenue Growth
• Drive end-to-end sales for DTC marketing solutions (media buying, growth strategy, creative, AI-driven tools)
• Identify, pitch, and close mid-to-large DTC brands
• Own pipeline development and revenue targets
• Build Strategic Partnerships
• Develop partnerships with key ecosystem players (Meta, Google, TTD, Shopify, Kickstarter etc.)
• Design and execute referral or co-marketing programs
• Build long-term strategic alliances to drive lead generation
• Develop U.S. Market Presence
• Represent the company at industry events and conferences
• Organize or co-host DTC-focused events
• Build relationships within the U.S. DTC ecosystem
• Drive Client Success & Expansion
• Collaborate with account and operations teams to ensure delivery excellence
• Identify upsell and cross-sell opportunities
• Act as the voice of the U.S. market internally
  

Qualifications
Must Have

• 5–8+ years in BD / partnerships / growth roles in DTC, eCommerce, or digital marketing
• Proven track record of closing high-value deals
• Deep understanding of Shopify ecosystem and paid media (Meta, Google, TikTok)
  

Nice to Have

• Existing network with DTC brands or founders in the U.S.
• Experience with agencies, MarTech, or growth platforms
• Cross-border business experience (China ↔ U.S.)
  

Personality Fit

• Entrepreneurial mindset (comfortable with 0→1 ambiguity)
• Strong ownership and execution capability
• Excellent communication and relationship-building skills
• Ability to work independently with little supervision
  

What We Offer

• Competitive salary and benefits package.
• A supportive and inclusive work environment.
• Unlimited PTO