Responsibilities

• Innovation & Revenue Growth
• Think big and identify white space opportunities in emerging platforms, content types, and sponsorship models that expand beyond traditional integrations—including experiential activations, digital products, and cross-platform entertainment experiences.
• Serve as strategic advisor to executive leadership on creator portfolio strategy and deal evaluation. Influence cross-functional roadmaps and serve as a senior thought partner to Sales, Marketing, Customer Success, Production, and Partner Management.
• Build business cases for new revenue streams and partnership models that expand the creator monetization playbook beyond current offerings.
• Pioneer new branded content formats and measurement frameworks that position Amazon as innovators in the creator economy.
• Identify new internal opportunities to expand branded content offerings and drive innovation as well as external expansion opportunities on social and streaming platforms such as YouTube, Meta, TikTok, etc.
• Own and evolve the branded content and events strategy aligned with revenue goals and business priorities – this includes developing a strategic roadmap and delivering against goals for your organization’s programs.

Requirements

• 7+ years of developing, negotiating and executing business agreements experience
• Experience managing P&L
• 5+ years of hiring, developing, and leading high-performing teams experience
• 7+ years of event marketing or brand, program, or experiential marketing experience
• Experience developing operational processes and technologies
• Experience building and effectively executing a strategy from the ground up, including designing roadmaps to drive incremental progress towards long-term vision and goals
• Experience working with talent

Preferred

• Experience engaging and presenting to senior executives (CXO level).
• Experience presenting creative concepts effectively to senior executives
• Background in working with content creators or talent on 360 activations
• Track record of identifying and launching new revenue streams or business models
• Advanced Excel proficiency for media planning, budget management, and performance analysis

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Medical Advice Line, Flexible Spending Accounts)