Responsibilities

• Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system. Make sure it's usable, not just aspirational (think brand guidelines people actually open).
• Be the internal source of truth on what Otter sounds and feels like, partnering with product, design, and marketing so the brand shows up consistently everywhere — in-product copy, campaigns, sales decks, support, social.
• Evolve brand positioning as the category shifts from "meeting transcription" to AI-native conversational intelligence, keeping Otter ahead of where the market is going, not just where it's been.
• Own the strategy for brand campaigns, working with our in-house creative team and agencies to increase brand awareness.
• Build the core narratives that position Otter.ai as the category leader. A point of view on the future of voice, turning meetings into action, and AI that's distinct from "another AI notetaker."
• Develop executive thought leadership (bylines, talk tracks, interviews) that puts Otter's leadership in front of the right audiences and outlets.
• Turn product milestones, customer results, and market moments into stories worth covering — not just announcements.
• Work with our partnerships team to develop our brand partnership, including sports and 3P events.
• Build out our organic social strategy and execution across channels, with a sharp point of view on which platforms and formats actually move the needle for Otter's audience.
• Build and nurture community — the people who already love Otter — into a channel that reinforces the brand and drives organic advocacy.

Requirements

• Has a love of their craft. You know the power of the brand and have a passion for making yours stand out in a way that drives impact.
• Showcases proven chops in brand, communications, or integrated marketing roles at B2B SaaS companies, ideally including time at a company under ~$500M ARR where you had to be scrappy and hands-on rather than purely strategic.
• Holds a track record of building or substantially sharpening a brand's narrative and voice — not just maintaining one you inherited.
• Can leverage direct experience running PR/comms (media relationships, announcement strategy) and social/community, either as a generalist owner or across multiple prior roles.
• Carries strong writing and editing skills; you can produce a sharp press release, a compelling exec byline, and a scroll-stopping social post yourself.
• Operates with a comfort with ambiguity and a bias to ship: you'd rather put a workable brand framework in front of the team this month than a perfect one next quarter.
• Is ready to own a function end-to-end and is equally comfortable setting the strategy and rolling up their sleeves to build.