Responsibilities

• Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours

Requirements

• 4+ years owning brand at a developer-facing or technical product company
• A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
• Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
• Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we&aposre building.
• Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social
• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
• Visa: US Citizenship/Visa required
• Experience: 4+ years owning brand at a developer-facing or technical product company

Preferred

• Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social
• A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
• Proven organic growth. You&aposve moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
• Comfortable working directly with founders. No brand committee. No approval chain. You&aposll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we&aposre building.
• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.
• What We're NOT Looking For (not included as requirements)

Benefits

• Available to all employees
• Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
• Own a piece — Up to 0.1% equity in what you're helping build
• Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
• Parental leave — 12 weeks fully paid, for moms and dads
• Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
• Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
• Team offsites — A change of scenery, minus the trust falls
• Sabbatical — 3 paid months off after 4 years, do something fun and new
• Available to US-based full-time employees
• Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
• Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
• Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
• Doctegrity telehealth — Talk to a doctor from your couch
• 401(k) plan — Retirement might be a ways off, but future-you will thank you
• Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
• Pet insurance — Because fur babies are family too
• Available to SF-based employees
• SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
• E-Bike transportation — A loaner electric bike to get you around the city, on us