Responsibilities

• Position tm:rw as the leading authority on discovering and shaping what's next in innovation
• Develop long-term brand positioning, initiatives, and creative strategies that drive awareness, affinity, and growth
• Deliver out-of-the-box activations and strategic partnerships that capture attention and spark conversation
• Drive a holistic growth strategy that strengthens both brand equity and commercial success
• Strategically position tm:rw as a destination brand in New York City and the Tri-State area, building visibility and recognition with consumers, tourism partners, and local governing bodies, while developing and executing a comprehensive marketing plan to expand brand awareness and reach audiences throughout New York State
• Lead integrated brand campaigns across digital, PR, social, events, and in-store channels
• Drive high-impact collaborations with global brands, innovators, and influencers
• Champion social-first storytelling on emerging platforms, including direct-to-consumer strategies like TikTok Shop
• Oversee in-store branding and experiential marketing, from visual merchandising and greeter programs to entertainment and interactive activations
• Develop and manage a promotional calendar featuring giveaways, gift boxes, in-store experiences, and partnership activations to enhance engagement and retention

Requirements

• 10+ years in brand/marketing leadership, ideally in tech, retail, or consumer brands
• Proven experience working within the technology sector, with a strong track record across both brick-and-mortar retail and e-commerce environments from the ground up
• Creative instincts with the ability to provide clear, actionable direction to creative teams for execution
• Ability to execute integrated campaigns that drive engagement and sales
• Experience across retail, driving e-commerce sales, and experiential marketing
• A strong balance of grassroots marketing and brand strategy — connecting authentically with communities while delivering large-scale impact
• A creative, bold, and innovative mindset — unafraid to challenge conventions and push the limits of what's possible in brand storytelling and consumer experience