Lead Brand Platform Stewardship - Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing Drive Integrated Campaign Leadership - Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates Define brand media channel strategy and investment approach Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice Ensure campaign briefs are strategically rigorous and aligned to brand objectives