Brand Ambassador
Team Enterprise
Quincy, MA (On-site)
In-housePart-timeEntry level
1 hr ago
Head of Brand Marketing & Strategy
USA (Remote)
$240K/yr – $290K/yrSenior Level10+ years expFull time
Posted 2 months ago
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Job Summary
Drive OnePay’s brand by defining core narrative and leading cross-channel campaigns that align with product and growth goals.
- Must-have: 10+ years in brand strategy or integrated marketing leadership
- Standout: Cross-functional influence with executives and analytics-driven KPIs
Job Description
Responsibilities
- Own brand strategy and positioning, defining OnePay’s core narrative, differentiation, and value proposition across products and audiences
- Lead integrated campaign strategy and creative direction across channels, ensuring consistent, high-quality brand expression across paid, owned, earned, and in-product experiences
- Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks that drive awareness, trust, and conversion
- Define priority audiences, customer segments, and ideal customer profiles using research and analytics to ensure messaging resonates with high-value users and growth opportunities
- Partner cross-functionally with Product, Growth, Social, Communications, and Executive leadership to align brand strategy with company priorities and growth goals
Requirements
- 10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership
- Strong strategic and creative instincts, with experience leading integrated campaigns
- Deep understanding of customer research, audience segmentation, positioning frameworks, and translating insights into compelling messaging and storytelling
- Strong cross-functional leadership skills with the ability to influence executives, align stakeholders, and drive execution across multiple teams
- Experience working closely with Analytics teams to define KPIs, measure brand effectiveness, and connect brand investments to business outcomes
- Drive and proactivity - everyone here is a builder and executor
Benefits
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact
OnePay
We believe the future of financial services is meeting consumers where they already are — in their daily lives, workplaces, and communities nationwide. OnePay is an all-in-one financial platform already helping millions of consumers save, spend, borrow, and grow money. With fee-free banking, high-yield savings, overdraft protection, instant money transfers, cashback rewards, credit-building tools, and flexible borrowing options, OnePay gives consumers the tools they need to make real financial progress — all in one place. In addition to its fast-growing consumer business, OnePay also serves employers, HCM providers, and gig platforms. Through its B2B financial wellness suite, OnePay consolidates savings, spending, and credit tools into one platform, complementing or unifying existing benefits to improve employee stability, engagement, and productivity.Backed by Ribbit Capital and Walmart, OnePay has a 4.8★ app rating, is growing quickly, and is always looking for talented people to join our team. Learn more at www.onepay.com.OnePay is a financial technology company, not a bank. Banking services provided by Coastal Community Bank or Lead Bank, Members FDIC.
