Responsibilities

• Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
• Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
• Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (ie, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?).
• Own the post-purchase customer journey to maximize order frequency and customer lifetime value. You will spearhead retention strategies, digital loyalty initiatives, and occasion-based campaigns that drive repeat ordering behavior and brand stickiness. TLDR: you will drive evangelism!
• Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
• Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
• Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets.
• Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
• Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.