Responsibilities

• Define and evolve ROLR's brand positioning, narrative, personality, and voice
• Champion AI-native workflows across brand narrative, creative assets, and social media
• Translate company and product strategy into clear consumer messaging
• Use AI and emerging tools to move quickly from idea to execution when needed, working across internal teams and external partners
• Develop the brand across sports, financial markets, entertainment, politics, and culture
• Lead major brand campaigns from concept through launch
• Develop campaign briefs, messaging frameworks, and launch strategies
• Build and run an ongoing creator and short-form content engine, setting the strategy, quality bar, and operating model
• Partner with internal creative, design, marketing, product, legal, and engineering teams
• Lead brand activity across digital, social, experiential, partnerships, out-of-home, video, product, and PR

Requirements

• Have 8+ years of experience in brand marketing, integrated campaigns, or creative strategy
• Have experience using current AI tools across creative, design, content, social media, PR, and brand execution
• Have experience working with a strong consumer-facing brand, with a portfolio demonstrating high-quality strategic and creative work
• Be comfortable reviewing results, learning from what doesn't work, and applying those learnings to future brand strategy
• Have experience taking brand strategy through to execution across multiple channels
• Have strong writing, storytelling, and communication skills
• Have experience managing creative and marketing agencies
• Have strong knowledge of contemporary media, social platforms, creators, and culture
• Be comfortable operating at a senior level across multiple functions
• Be based in New York, or willing to relocate to New York for the role.

Preferred

• Building or repositioning brands in new or emerging categories, where the audience had to be created rather than captured
• Trading platforms, fintech, financial services, prediction markets, sports, media, or another regulated industry
• Marketing within regulatory or compliance constraints
• Building and managing internal brand and content teams

Benefits

• Competitive health and welfare benefits
• 401(k) retirement plan with company match
• Flexible vacation policy
• Home office setup reimbursement
• Access to mental health support